1. Set the geographic boundary before selecting stories
Cherry Hill Mall is a CDP in Camden County, New Jersey. That relationship matters because a story can be geographically close without being relevant to a firm’s intended audience. A page about a New Jersey law change may be appropriate for a statewide practice, while a page about an incident elsewhere in the state may not fit a firm that wants a narrower local focus. The Census population estimate describes the CDP; it does not show how many people search for legal information, how many need counsel, or where prospective clients come from. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to practice areas.
Recommended approach
During evaluation, ask Bosseo to show how the firm’s coverage would be defined: Cherry Hill Mall, Camden County, New Jersey, or a broader service area. Decide whether geographic relevance means the incident location, the law’s jurisdiction, the affected person’s location, or the firm’s service territory. Keep those definitions visible in the approval criteria so a timely story does not become a misleading local page.
