1. Start with the workflow, not the software category
Cherry Hill Mall is recorded as a census-designated place in Camden County, New Jersey. The 2020–2024 ACS five-year population estimate for the CDP is 14,541, with a margin of error of 1,286. That geographic fact does not establish legal demand, lead volume or a need for custom software. It does establish why your scope should name the service area precisely: Cherry Hill Mall is not interchangeable with Camden County, New Jersey or a broader metropolitan area. When you explain a bottleneck to Bosseo, identify which office process and which geographic relationship matter to the firm. Is the issue tied to clients associated with Cherry Hill Mall, matters across Camden County, or a workflow used regardless of location?
Recommended approach
Bring one sentence that describes the repeated task, the role performing it, the records touched and the decision the software should support. Avoid beginning with “we need an app.” Begin with “our team currently…” and describe the existing work.
