1. Start with Cape May Court House scope, not population assumptions
The 2020–2024 ACS five-year population estimate is 5,628, with a margin of error of 808. Those facts define the local setting, but they cannot establish how many people need counsel, how many search online, how many competitors serve them or how many inquiries a firm may receive. A responsible intake decision therefore begins with your actual geographic choices: whether the website is intended for Cape May Court House alone, Cape May County more broadly, or a wider New Jersey service area.
Recommended approach
Write down the geographic boundaries your firm will accept before shaping the survey. Decide which location answers require review, which should trigger a respectful decline or referral, and which should be routed to another office or practice group. Keep those decisions separate from any estimate of demand.
