1. Start with the geography your firm actually serves
The 2020–2024 ACS five-year population estimate is 12,120, with a margin of error of 36. For Video Intake, the useful local decision is narrower: identify whether your website serves Bordentown alone, Burlington County more broadly, or a wider New Jersey service area, then make sure the intake questions and routing rules reflect that scope.
Recommended approach
Write down the geographic boundaries your firm uses for each practice area. Review whether location should be an early qualification question, a routing field, or a subject for attorney review.
