1. Set the geographic boundary before choosing stories
Bedminster township is recorded in Somerset County, New Jersey. That relationship matters because a story can be relevant at several levels: Bedminster, Somerset County, another New Jersey locality, or the state as a whole. Those levels should not be treated as interchangeable. A page about a statewide law change may be useful to a New Jersey practice, while a page about an incident elsewhere may require careful explanation of why it matters to a Bedminster reader. The township’s population estimate of 8,283 is context only. It cannot tell you how many people search for a legal topic or whether a news page will produce a qualified inquiry.
Recommended approach
Ask Bosseo to show how proposed coverage will distinguish Bedminster and Somerset County matters from broader New Jersey developments. Decide which geographic scopes your firm will accept, which require attorney review, and which should be excluded. Preserve the distinction between serving individuals and households, the municipality and the county, and New Jersey as a state.
