1. Set the geographic brief before reviewing stories
The U.S. Census Bureau records Beckett as a CDP in Gloucester County, New Jersey. Its 2020–2024 ACS five-year population estimate is 5,017, with a margin of error of 692. That is descriptive location evidence, not proof of legal demand, competition, search volume or revenue. A Beckett firm should therefore decide whether Legal News should address Beckett alone, Gloucester County, a wider New Jersey service area or a defined combination. The right scope depends on the firm’s intake rules, licensure, accepted matter locations and practice mix—not on treating every nearby geography as interchangeable.
Recommended approach
Write a geographic brief that names the places the firm may serve and the places it does not want emphasized. Ask Bosseo how story matching would reflect that brief, and review whether each proposed page accurately describes the relevant jurisdiction and location.
