1. Start with Beachwood’s actual service area
Beachwood borough is a municipality in Ocean County, New Jersey. The 2020–2024 ACS 5-year population estimate for the borough is 11,088, with a margin of error of 23. That figure describes the municipality; it does not establish legal demand, search behavior, case volume, competition or staffing requirements. Your intake should therefore begin with the geographic scope your firm actually serves, rather than treating a population figure as a forecast.
Recommended approach
List the places and matter types your firm accepts before designing the survey. Decide whether a Beachwood inquiry should be handled by the same owner, practice-area team or geographic rule as an inquiry from elsewhere in Ocean County. Review those decisions with counsel and intake staff so the video path reflects your real eligibility rules.
