1. Set the geographic boundary before selecting stories
The Census record identifies Audubon borough as a municipality in Camden County, New Jersey, with a 2020–2024 ACS five-year population estimate of 8,730 and a margin of error of 26. That is location context, not evidence of search demand, competition, legal need, leads, cases, or revenue. A Legal News plan should therefore avoid treating “Audubon,” “Camden County,” and “New Jersey” as interchangeable. A story about a New Jersey law may be relevant statewide. A Camden County enforcement action may require county-level context. An incident in Audubon may call for a narrower local explanation. Each page should make its geographic scope clear rather than implying that a statewide story is an Audubon-specific event.
Recommended approach
Ask Bosseo to show how proposed coverage would be assigned to Audubon, Camden County, or New Jersey, and decide which boundaries fit each practice area. Keep population as eligibility context only; use actual inquiry and page data, not population, to evaluate usefulness.
