1. Set the geographic boundary before selecting stories
The Census record identifies Audubon as a municipality in Camden County, New Jersey, with a 2020–2024 ACS five-year population estimate of 8,730 and a margin of error of 26. That is location context, not evidence of search demand, competition, legal need, leads, cases, or revenue. A Legal News plan should therefore avoid treating “Audubon,” “Camden County,” and “New Jersey” as interchangeable. A story about a New Jersey law may be relevant statewide. A Camden County enforcement action may require county-level context. An incident in Audubon may call for a narrower local explanation. Each page should make its geographic scope clear rather than implying that a statewide story is an Audubon-specific event.
Recommended approach
Ask Bosseo to show how proposed coverage would be assigned to Audubon, Camden County, or New Jersey, and decide which boundaries fit each practice area.
