1. Make the first question easier to answer
A conventional form asks a visitor to summarize a legal situation in a few fields. Bosseo describes Video Intake as a guided video survey that lives on the firm’s website. Visitors tap an intake call to action and answer one question at a time through a path built around the firm’s practice areas. For an Allamuchy-serving firm, the relevant design question is whether the opening language and first questions make sense to people seeking help in Allamuchy, elsewhere in Warren County or another area the firm serves. The township’s municipal boundary should not be treated as the same thing as the firm’s full service area.
Recommended approach
During a consultation, define the geographic scope in plain language before choosing the opening questions. Review whether the experience asks for location only when it matters to eligibility, venue, service area or routing. Do not use the Allamuchy population estimate as a proxy for how many people will begin an intake.
