1. Set the geographic boundary before discussing page volume
Bosseo describes two broad footprint choices: a whole-state scope or a tighter county-based scope. Absecon’s recorded county relationship is Atlantic County, so an Absecon discussion should distinguish the city from the county rather than treating them as interchangeable. A page aimed at Absecon is not automatically a page for every community in Atlantic County, and population in Absecon cannot be used as evidence that a particular service has demand there. The practical decision is whether your firm genuinely serves Absecon, the rest of Atlantic County, New Jersey more broadly, or some combination. That decision should follow your intake rules, court coverage, office policy, and ability to serve the people who contact you—not a presumed market size.
Recommended approach
Ask Bosseo to show how the proposed footprint would separate Absecon pages from Atlantic County coverage and any broader New Jersey coverage. Approve only cities and counties your firm is prepared to serve, and record the geographic definition used for later measurement.
