1. Start with the geography your firm actually serves
Rye’s recorded relationship to Rockingham County gives you a precise starting point for deciding how a website intake should describe service territory. The town is not the same thing as the county, the wider New Hampshire market or an individual household. The Census estimate of 5,611 applies to Rye town and cannot establish how many people need legal help, how many visitors will use an intake or how many matters your firm can accept. A useful review should therefore separate Rye-specific inquiries from inquiries elsewhere in Rockingham County and from matters outside the firm’s intended scope.
Recommended approach
Decide which locations should appear in the intake’s qualification path. Review whether location should affect fit, routing or escalation, and document what happens when a visitor identifies a place your firm does not serve. Do not use the Rye population figure as a forecast.
