Start with the geography your firm actually serves
The U.S. Census Bureau records New Boston as a municipal town in Hillsborough County, New Hampshire, with a 2020–2024 ACS five-year population estimate of 6,165 and a margin of error of 17. That is local context, not proof of search demand, legal need, lead volume or staffing requirements. Your firm may serve New Boston alone, Hillsborough County more broadly, or additional New Hampshire communities. Those are different service decisions and should not be collapsed into one audience.
Recommended approach
Define the geographic boundaries for intake before changing the website experience. Decide which locations are eligible for review, whether location affects routing, and how the firm will handle a visitor whose matter is outside its service area. During a Bosseo consultation, bring the practice areas and geographic rules you want the intake path to reflect.
