1. Define the geographic boundary before discussing news
New Boston is a municipal town in Hillsborough County, New Hampshire. That relationship matters because a story can be geographically relevant without being a New Boston story. A statewide law change may matter to a New Boston practice, while a Hillsborough County court development may be useful to clients who live in or near the town. A story about another place may still be appropriate if it raises a legal issue the firm handles, but the page should not imply that an event occurred in New Boston when it did not. Population alone cannot tell you which boundary produces qualified inquiries.
Recommended approach
Begin with a written coverage decision: New Boston, Hillsborough County, New Hampshire, or another precisely defined service area. During a consultation, review whether the proposed pages should identify the event location, the governing law, the people affected, and the firm’s service geography separately. Keep town facts, county facts, and statewide legal developments distinct in titles, introductions, calls to action, and reporting.
