1. Set the geographic brief around Loudon and Merrimack County
Loudon is recorded as a municipal town in Merrimack County, New Hampshire. That is narrower and more precise than treating every New Hampshire search as a Loudon opportunity. A firm serving Loudon should decide whether its news coverage is intended for Loudon residents, people elsewhere in Merrimack County, a wider New Hampshire audience, or more than one of those groups. The population estimate establishes the town’s recorded size; it does not show that residents are searching for legal news or that a particular practice area has available demand.
Recommended approach
Ask Bosseo to review how a proposed Legal News scope would describe Loudon, Merrimack County and New Hampshire without blurring those audiences. Review whether each page has a clear geographic relationship to the firm’s service area and whether the call to action is appropriate for people who may be outside Loudon but within the firm’s accepted coverage.
