1. Set the geographic boundary before choosing stories
Hanover is recorded as a municipal town in Grafton County, New Hampshire. The 2020–2024 ACS five-year estimate records 11,685 residents, with a margin of error of 44. That is a population description, not proof of legal-news demand, competition, search volume, leads or revenue. A Legal News decision therefore needs a more precise service boundary than “local.” Decide whether the firm wants coverage for Hanover, matters elsewhere in Grafton County, or New Hampshire developments that affect clients served from Hanover. Keep those audiences distinct from one another. A statewide legal change may be relevant to a Hanover firm even when the underlying event is elsewhere; a local incident may not be relevant to every practice.
Recommended approach
Ask Bosseo to evaluate geographic coverage by practice area and jurisdiction. Require each proposed page to state why the story matters to the clients you serve, without implying that a Hanover population estimate predicts results.
