What geographic area should a Hanover firm measure?+
That depends on the firm’s business question. Keep Hanover CDP, Grafton County and New Hampshire as distinct scopes unless you intentionally combine them. The Census Bureau records Hanover CDP in Grafton County; the population figure does not establish legal demand or marketing performance.
What does Bosseo publicly say the ROI Dashboard tracks?+
Bosseo describes rankings, SERP features, AI citations, calls, forms, video intakes, lead classifications, case-type breakdowns, source attribution, review growth and trends over time. Ask for confirmation of the fields and definitions that would apply to your firm.
Does a dashboard lead equal a signed case?+
No conclusion like that should be assumed. Bosseo describes Potential New Client classification and reporting on matters and revenue, but your firm should confirm the definitions and evidence required at each stage from contact to signed matter.
Can every partner and staff member access the dashboard?+
Bosseo’s public page says partners, office managers and intake leads can have access. It does not publish a detailed permissions matrix, so ask about roles, restrictions, user removal and account recovery before assigning access.
How often does the information update?+
Bosseo describes calls, forms and intakes as appearing as they happen and rankings as refreshing on their tracking cycle. Ask which fields follow which timing, how delays are shown and how missing or corrected records are handled.
Will the dashboard prove that a marketing investment worked?+
It can organize measured signals and support review, but no dashboard display guarantees crawling, indexing, search visibility, leads, cases or revenue. Use defined acceptance criteria and keep rankings, contacts, signed matters and financial outcomes as separate measures.
