1. Start with the calls your firm actually handles
The U.S. Census Bureau records Exeter as a municipal town in New Hampshire, within Rockingham County, with a 2020–2024 ACS five-year population estimate of 16,151 and a margin of error of 35. That is geographic context for a firm serving Exeter. It is not evidence of prospective-client demand, competition, call volume or legal need. Intake decisions should therefore begin with your own conversations rather than a population-based assumption. Review the inquiries your team receives from Exeter and elsewhere in Rockingham County, then identify where callers stop progressing: before qualification, before a consultation, after a fee discussion or during follow-up.
Recommended approach
Bring a defined set of real intake conversations to a consultation and decide which stages matter most to your firm. Intake Coach can provide call-by-call analysis, including an AI score, winability estimate, quoted retainer, call-quality review, summary, extracted key facts and specific coaching suggestions. Confirm which of those views are appropriate for your practice and internal policies before adopting them.
