1. Start with Exeter’s actual service boundary
Exeter is recorded by the U.S. Census Bureau as Exeter CDP in Rockingham County, New Hampshire. The 2020–2024 ACS five-year population estimate is 9,964, with a margin of error of 700. That figure describes the CDP’s population; it does not establish legal demand, website traffic, search behavior, competition or likely lead volume. It also does not define the full geographic area your firm may serve. Before building an intake path, decide whether the experience is for Exeter residents only, for clients throughout Rockingham County, or for a broader New Hampshire service area.
Recommended approach
Write the service boundary into the intake plan before selecting questions or routing rules. Review whether location should be an early screening question, a later qualification question, or a matter for staff review. Keep Exeter, Rockingham County and New Hampshire as separate choices where that distinction affects eligibility or ownership.
