Start with Durham’s actual service boundary
The U.S. Census Bureau records Durham as a municipal town in Strafford County, New Hampshire. Its 2020–2024 ACS five-year population estimate is 15,080, with a margin of error of 41. That figure describes the town’s population only; it does not establish legal demand, inquiry volume, competition, staffing needs or preferred communication methods. For automation, the useful local question is narrower: which inquiries does your firm accept from Durham, which other places does it serve, and how should those inquiries be treated when they arrive?
Recommended approach
Bring your service-area definition to the review. Separate Durham from Strafford County, New Hampshire and any other geography your firm serves. Then decide whether location should affect routing, eligibility questions, ownership or follow-up. Keep those decisions based on your practice rules rather than population assumptions.
