Start with Durham’s actual service boundary
The 2020–2024 ACS five-year population estimate is 15,080, with a margin of error of 41. For automation, the useful local question is narrower: which inquiries does your firm accept from Durham, which other places does it serve, and how should those inquiries be treated when they arrive?
Recommended approach
Bring your service-area definition to the review. Separate Durham from Strafford County, New Hampshire and any other geography your firm serves. Then decide whether location should affect routing, eligibility questions, ownership or follow-up.
