1. Match timely stories to the firm’s actual practice areas
Bosseo says Legal News monitors more than 2,800 local and national legal-news sources, re-scans every 15 minutes, and filters stories by practice area and state. That is materially different from maintaining a general blog calendar. A Chester firm should first identify which matters it is prepared to discuss publicly and which developments are relevant to people in New Hampshire or to the firm’s chosen service geography. Chester’s relationship to Rockingham County may matter when a story, court development or public issue has a genuine county connection, but the town’s population should not be used to claim that a particular topic will generate inquiries.
Recommended approach
Ask Bosseo to review your practice areas, New Hampshire coverage preferences and any Rockingham County boundary you want considered. Decide in advance which subjects are suitable for attorney review and which should be excluded. Treat the 15-minute monitoring interval as a stated product capability, not as proof that a page will rank or produce a client.
