1. Define the geographic boundary before monitoring news
Sun Valley is recorded as a CDP in Washoe County, Nevada. A page intended for people in Sun Valley should not quietly broaden its geography to all of Nevada, a metropolitan area or another county. At the same time, legal news may concern a statewide law, agency action, appellate decision or incident outside the CDP. The useful boundary is therefore two-part: identify the audience and county relationship precisely, then decide which Nevada-wide developments are relevant to that audience and your practice.
Recommended approach
Ask Bosseo to review how a proposed Legal News scope would distinguish Sun Valley, Washoe County and Nevada-wide coverage. Define the places your firm actually serves before deciding which stories warrant a page. Do not use the Sun Valley population estimate as a proxy for the size of a news audience.
