2. Replace uncertain source answers with a journey record
Bosseo describes Lead Attribution as connecting a lead’s journey to the inquiry: channel, referrer, landing page, device, session detail and intake answers. That is more specific than relying only on a manually entered source field. A prospective client may visit more than once, return through another path or call after reading a page. Bosseo says the journey can include those visits and connect calls to the same record. This matters for a Spring Valley firm reviewing local pages, referrals, organic search, Local Services Ads or other channels without assuming that one visible interaction was the whole story.
Recommended approach
During a review, ask Bosseo to demonstrate the record for a real inquiry from your own systems, using appropriate privacy safeguards. Confirm which fields are captured, how multiple sessions are associated, and which source details remain unavailable when a person blocks or does not transmit them.