What does Bosseo say Lead Attribution shows?+
Bosseo describes a lead journey containing the channel, referrer, landing page, device, sessions and intake answers. Bosseo also describes calls and outcomes connecting to that journey.
Can attribution tell me whether an inquiry is from La Vista?+
It can be evaluated for the geographic information your firm collects and the page or path associated with the inquiry. Do not assume a visitor’s location, service-area fit or legal eligibility without confirming the relevant intake information.
Does the product prove that La Vista has legal demand?+
No. La Vista’s Census population estimate describes the city’s population, not search volume, competition, inquiries, cases or revenue. Attribution measures actual recorded journeys rather than forecasting demand from population.
Can it include phone calls?+
Bosseo’s public Lead Attribution page says phone calls can join the same journey record. During a consultation, ask how that connection works for your phone and intake setup and what call information is available.
Will my staff need to ask every lead how they found the firm?+
Bosseo states that its attribution approach is intended to work behind the scenes and avoid relying on manual source tagging or memory-based questions. Confirm the exact implementation and the information your firm will see before deciding whether changes to intake are needed.
How is this different from aggregate analytics?+
Bosseo positions Lead Attribution around connecting a specific lead’s journey and intake information to an outcome, while aggregate analytics generally summarizes traffic. Ask to review the records, fields and outcome stages available for your firm.