1. Turn a Lockwood visitor’s uncertainty into a clear first step
People who visit a law firm website may not know whether their situation fits the firm. A blank form leaves them to choose the questions, wording and level of detail. Bosseo describes Video Intake as a guided video survey that lives on the website. A visitor taps an invitation such as “See if you have a case” and proceeds through one question at a time. For a firm serving Lockwood, the local decision is the service-area language: Lockwood should be presented accurately as a community in Yellowstone County, without implying that every visitor is located there or that every matter belongs to the firm. Review whether the opening explanation tells visitors what the survey does, what it does not do, and what happens after submission.
Recommended approach
Ask for an opening flow that names the firm’s actual service area and gives visitors a clear next action. Keep the geographic wording limited to areas the firm truly serves. Test whether the invitation is understandable on a phone and whether it avoids suggesting that completing the survey creates an attorney-client relationship.
