1. Start with the service area, not a population forecast
Lockwood is recorded as a CDP in Yellowstone County, Montana. A firm may serve people in Lockwood, elsewhere in Yellowstone County, or across a broader Montana market, but those are different geographic decisions. A review program should therefore identify which matters are genuinely connected to the firm’s service area before any request is sent.
Recommended approach
Map the firm’s accepted matters by service area and practice type. Decide whether Lockwood is a primary community, one part of a Yellowstone County footprint, or simply one location included in a wider Montana practice. Then assess whether review requests and profile language accurately reflect that scope.
