1. Start with the visitor’s first explanation
A standard form often asks a visitor to provide a name, contact information and a free-text description. Bosseo’s public Video Intake page describes a guided video survey that asks one question at a time and is built around a firm’s practice areas. That structure gives you a way to decide what a Laurel visitor should be asked before the inquiry reaches your team. The local fact matters here because Laurel is a defined city within Yellowstone County, not a shorthand for every person or legal matter in the surrounding area. Your intake should therefore make the geographic question explicit when location affects eligibility, venue or ownership. Do not treat the city’s population estimate as proof that visitors will use the tool.
Recommended approach
Map the minimum information your firm needs for each practice area. Include location only where it changes the decision, and decide whether an answer should lead to a follow-up, a review, a referral or a clear next step. Have counsel approve wording that could be understood as legal advice.
