1. Define what “local” means before coverage begins
Four Corners is recorded as a CDP in Gallatin County, Montana. A firm may serve people in the CDP, elsewhere in Gallatin County, across Montana, or in a broader service area. Those are different geographic choices. A story about a Montana law may be relevant statewide but not specifically local to Four Corners. A story involving a road, agency, court or incident outside the firm’s actual service area may also require careful treatment. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. It does not establish that every Four Corners query, county query or Montana story will be appropriate for your firm.
Recommended approach
Write a geographic policy before approving coverage. Separate Four Corners, Gallatin County and Montana topics, then decide which locations may appear in titles, examples and calls to action. Review whether each proposed page accurately represents where the firm accepts matters. Do not use the 5,791 population estimate as a demand forecast.
