1. Set the geographic boundary before choosing stories
Bigfork is a census-designated place in Flathead County, Montana. Your news coverage should therefore distinguish Bigfork matters from Flathead County developments, Montana-wide legal changes and stories elsewhere in the state. A story can be relevant to a Bigfork practice without being a Bigfork incident, but the page should say what geographic relationship actually exists. Population describes the place; it does not establish how many people search for a lawyer, how many firms compete, or how many matters may arise.
Recommended approach
Ask Bosseo how the proposed coverage will be scoped across Bigfork, Flathead County and Montana. Review whether each page identifies the correct jurisdiction, avoids implying a local connection that the source does not establish, and directs readers to the practice areas your firm actually handles.
