1. Start with the geographic boundary your firm actually serves
The U.S. Census Bureau records Belgrade as a municipality in Gallatin County, Montana, with a 2020–2024 ACS five-year population estimate of 11,872 and a margin of error of 33. That figure describes the city’s population; it does not establish legal demand, search activity, case volume, competition, staffing needs or language preference. It also does not describe Gallatin County as a whole or prove that every website visitor is in Belgrade. For Video Intake, the useful local question is narrower: which locations should a visitor be able to identify, and which geographic answers affect whether your firm reviews the matter?
Recommended approach
Define the service geography inside the intake questions and routing rules. Review whether Belgrade, Gallatin County and any other areas your firm serves should be treated as separate answers. Do not use the city’s population as a forecast. Instead, compare completed inquiries by stated location, practice area and disposition after the flow is in use.
