1. Give West Plains website visitors a clearer first step
A conventional contact form asks a visitor to supply a name, contact details and a free-text description. Bosseo describes Video Intake as a guided survey that lives on a law-firm website and uses video rather than a blank form. The visitor answers one question at a time, while the path is organized around the firm’s practice areas.
Recommended approach
Review the current form and identify where visitors must guess what to write, whether the practice areas are clear, and what information the team repeatedly requests after submission. Then decide whether a video-guided path would make those first questions easier to answer.
