1. Start with Union’s actual service area, not a guessed audience
Union is a municipality in Missouri, and the recorded county relationship is Franklin County. The 2020–2024 American Community Survey 5-year population estimate for Union is 12,781, with a margin of error of 32. It also should not be treated as a count of households, website visitors or prospective clients. For Video Intake, the useful local question is narrower: which people does your firm intend to serve, and what should happen when a visitor from Union or elsewhere in Franklin County reaches the site?
Recommended approach
Define the geographic boundaries and matter types that the intake should handle before choosing questions. Review whether the firm serves only Union, all of Franklin County, Missouri more broadly, or another expressly defined area. Then decide whether location should affect qualification, ownership or escalation.
