Start with the service area, not a generic form
St. Robert is a municipality in Pulaski County. The 2020–2024 ACS five-year estimate records 5,356 residents, with a margin of error of 21. That figure describes the city’s population; it does not establish legal demand, search volume, competition, lead volume or revenue. For Video Intake, the useful local question is narrower: which inquiries from St. Robert and Pulaski County should your website invite, screen and route?
Recommended approach
List the geographic boundaries that matter to your firm before designing the intake. Decide whether the flow should identify St. Robert, another Pulaski County location, or a location outside your service area. Review that choice against your actual acceptance policy rather than treating the city population as a forecast.
