Start with the geography your firm actually serves
Shrewsbury is a Missouri municipality in St. Louis County. The 2020–2024 ACS five-year population estimate for Shrewsbury city is 6,316, with a margin of error of 18. That figure describes the city’s population; it does not establish legal demand, call volume, language preferences, competition or likely case value. Your intake design should therefore reflect your actual service area and matter mix rather than treating a population estimate as a forecast.
Recommended approach
During a review, separate calls associated with Shrewsbury from calls elsewhere in St. Louis County and from other areas your firm serves. Decide which geographic information belongs in qualification, which matters for attorney review and which should simply be recorded for context. Intake Coach can be evaluated against those decisions instead of against an assumed market opportunity.
