1. Start with Richmond Heights coverage, not population assumptions
The U.S. Census Bureau records Richmond Heights as a municipality in St. Louis County, Missouri, with a 2020–2024 ACS five-year population estimate of 9,153 and a margin of error of 33. That is geographic context only. It does not show that residents are searching for legal news, that a particular practice has demand, or that coverage will produce clients. For Legal News, the useful question is narrower: which stories affecting Missouri, St. Louis County, or Richmond Heights could create a legal question your firm is equipped to explain? A page about a statewide law change may have a different audience from a St. Louis County enforcement action or a Richmond Heights incident. Those audiences should not be treated as interchangeable.
Recommended approach
Define an editorial map before evaluating output. Separate Richmond Heights-specific matters, St. Louis County matters, Missouri-wide developments, and stories outside the firm’s service area. Ask Bosseo how geographic relevance is represented in the approval queue and on each proposed page. Do not use the city’s population as a forecast for search demand or revenue.
