1. Set the geographic boundary before selecting stories
Republic is recorded as a municipality, and its listed county relationships are Christian County and Greene County. Those labels should not be collapsed into one interchangeable audience. A Republic firm may want coverage framed for people in Republic, for residents elsewhere in either county, for a broader Missouri audience, or for a combination that reflects its actual practice and service area. The population estimate for Republic alone does not establish that any of those groups are searching for legal news. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state; it does not establish a custom geographic configuration for this firm.
Recommended approach
Ask Bosseo to show how the firm would define Republic, Christian County, Greene County and Missouri coverage separately. Decide which locations may appear in a page, which events are genuinely relevant to the firm, and whether a story should be declined when its geographic connection is weak.
