1. Define the geographic question before measuring reputation
The 2020–2024 ACS 5-year population estimate is 8,536, with a margin of error of 22. For reputation planning, the important decision is whether your firm wants to evaluate Perryville, the wider Perry County relationship, or another service area you can state accurately. Those boundaries should appear consistently in your profile review, intake questions, and reporting. A city-only review can answer a different question from a county-wide service review.
Recommended approach
Bring your actual service-area wording to the consultation. Decide which inquiries count as geographically relevant before assessing whether review activity is useful.
