1. Define the geographic brief before discussing stories
Park Hills is recorded as a municipality in St. Francois County, Missouri. That relationship should shape the review: ask whether proposed coverage is intended for Park Hills, St. Francois County, Missouri more broadly, or another geographic area the firm serves. These are not interchangeable audiences. A page about a Missouri legal development may be relevant to a Park Hills practice, while a page framed only around a different community may not be useful to the firm’s intended readers.
Recommended approach
Bring a written geographic brief to the consultation. Identify Park Hills, St. Francois County, Missouri, and any additional service areas the firm intentionally wants reviewed.
