1. Set the geographic boundary before reviewing stories
Oakville is recorded as a CDP in St. Louis County, Missouri. That relationship matters because a news item can have several legitimate geographic scopes: an Oakville event, a St. Louis County development, a Missouri law or appellate decision, or a matter with wider relevance. Those are not interchangeable. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. It does not establish that every story will be locally specific to Oakville or that a particular geographic query will produce leads.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice areas. Decide whether the approval standard should require Oakville relevance, St. Louis County relevance, Missouri relevance, or a clearly explained combination. Keep the location in the article only when it adds legal or practical value; do not use Oakville as decoration.
