1. Match coverage to the people your firm serves
Bosseo’s Legal News page describes monitoring legal-news sources and matching stories to a firm’s practice areas and state. That creates a useful starting point for a Moberly firm, but the geographic decision still belongs to you. Moberly is in Randolph County. Your intended audience might be limited to Moberly, extend across Randolph County, or include clients elsewhere in Missouri. Those are different scopes. A story relevant to Missouri may not deserve a page aimed at Moberly, and a Randolph County issue may call for a different explanation than statewide coverage.
Recommended approach
Bring a written geographic brief to the consultation. Separate Moberly, Randolph County, other Missouri service areas, and any areas you do not serve. Ask how those boundaries would affect story selection, wording, calls to action, and reporting. Do not use the Census population estimate as a substitute for a search-demand study.
