1. Start with the calls your Mehlville practice actually handles
Mehlville’s recorded geography matters when you define service coverage: it is a CDP in St. Louis County, Missouri. Its population estimate is useful context for describing the market you serve, but it cannot tell you how many prospective clients call, which matters they present, or whether your team needs more capacity. Intake Coach keeps those questions separate from demographic assumptions. The relevant starting point is the conversation itself: what the caller asked, what information the intake specialist collected, whether the next step was clear, and whether ownership was assigned.
Recommended approach
Review actual intake conversations before changing staffing, advertising, or geographic targeting. Decide which call types should be evaluated, which facts must be captured, and what constitutes an appropriate next step for each practice area. Treat the Mehlville population figure as location context, not as a forecast.
