1. Set the geographic boundary before reviewing story coverage
Your firm may serve Maryville, Nodaway County, Missouri or a broader area. Those are different scopes. The Census identifies Maryville as a municipality in Nodaway County; it does not establish that residents search for legal news, that a particular incident will produce inquiries or that a countywide audience is appropriate for every practice. Legal News should therefore be reviewed against the places your firm actually serves. A story with statewide legal significance may fit a Missouri practice, while an incident-specific page may require careful wording about the location and the people affected. Ask whether a proposed page should speak to Maryville, Nodaway County, Missouri or a wider service area. Also decide whether the page should explain a state law, discuss a local event or simply provide general legal information without implying that the firm represents anyone involved.
Recommended approach
Bring your current service-area language and practice-area list to the consultation. Review sample story categories by geographic fit, and reject pages that would make your firm appear to serve places or matters outside its intended scope.
