1. Replace the blank-form opening with a guided explanation path
A conventional contact form asks a visitor to summarize a legal problem in a few fields. Bosseo describes Video Intake as a guided survey that lives on a law-firm website and uses video rather than a blank form. A visitor can answer one question at a time, while the flow is organized around the firm’s practice areas. That distinction matters for a Marshfield firm serving a defined municipality in Webster County: the first design decision should be which visitors the firm wants to understand, not how many people the city contains. Population is eligibility context only and does not establish demand, competition or likely inquiries.
Recommended approach
Review the current contact path and identify where visitors must make decisions without enough guidance. In consultation, define the practice areas, basic intake questions and handoff point that make an inquiry useful to your team. Keep the geographic scope explicit: Marshfield city and any additional service territory should be discussed separately rather than inferred from the city’s population.
