1. Start with the Ladue service area, not a generic form
Ladue is a municipality in St. Louis County, Missouri. The 2020–2024 ACS five-year estimate records 8,940 residents, with a margin of error of 25. That is geographic context, not proof of legal demand, search volume, staffing needs or likely case value. A Ladue-serving firm may also receive inquiries from elsewhere in St. Louis County or from people who are still determining whether the firm can help. Video Intake should therefore reflect the firm’s actual service boundaries rather than treating the city name as a qualification signal.
Recommended approach
Define which locations matter to intake before writing the first question. Decide whether the flow should ask about jurisdiction, incident location, residence, court location or another legally relevant fact. Keep Ladue, St. Louis County and Missouri distinct wherever geography affects eligibility. Do not use the Ladue population figure to forecast submissions or revenue.
