Use Herculaneum’s geography to define the intake boundary
Your service area should be explicit before anyone designs a question path. Herculaneum is a city in Jefferson County, Missouri; it is not interchangeable with the county, the St. Louis metropolitan area, Missouri households or individual residents. The Census population estimate is eligibility and context only. It cannot tell you how many people need counsel or how many will contact your firm. Review which matters your firm accepts from Herculaneum and the wider Jefferson County area, then decide whether location should be a qualification question, a routing field or simply information captured for later review.
Recommended approach
Create a written geographic rule for each practice area. Distinguish Herculaneum from Jefferson County and from any broader service area your firm actually serves. Ask Bosseo to show where location appears in the visitor path and how a completed inquiry is presented to your team. Do not use the population estimate as a forecast.
