1. Set the geographic boundary before discussing news coverage
Grandview is recorded as a city in Jackson County, Missouri. That relationship matters because a firm may serve Grandview while also discussing Jackson County or a broader Missouri practice area. Those are not interchangeable audiences. A page about a statewide statute should not imply that the statute is specific to Grandview. A page about an incident should not expand the incident’s geography beyond what is known.
Recommended approach
Use the consultation to define the firm’s actual geographic language: Grandview, Jackson County, Missouri, or another area the firm intentionally serves.
