1. Start with the geography your firm actually serves
Glendale is recorded as a municipality in St. Louis County, Missouri. That relationship matters when you evaluate news coverage: a story may be relevant to Glendale, to St. Louis County, elsewhere in Missouri, or only to a broader audience. Those are different geographic scopes and should not be blended. The Census population estimate describes the municipality; it does not establish how many people search for legal information, whether a story will produce inquiries, or whether a particular practice has local demand. Bosseo’s Legal News page describes monitoring local and national legal-news sources for a state and matching stories to practice areas. Ask how your firm’s geographic scope would be represented rather than treating the Glendale population as a marketing forecast.
Recommended approach
Define the jurisdictions, courts, agencies, highways, statutes and practice areas that are genuinely relevant to your firm. Review whether a proposed page should speak to Glendale, St. Louis County, Missouri, or a broader audience, and measure each scope separately where possible.
