1. Start with the matter types you actually review
The product page describes a question path for each case type and says the flow can be weighted toward the work a firm wants to grow. That makes practice-area definition the first decision. A Des Peres firm serves a municipality recorded in St. Louis County, not an abstract statewide audience. The relevant intake boundary may include Des Peres, other parts of St. Louis County, Missouri, or a narrower service area—but that boundary must come from the firm’s own eligibility rules. The Census Bureau records Des Peres city at 9,170 people in the 2020–2024 ACS five-year estimate, with a margin of error of 40. That figure describes the municipality; it does not establish legal demand, lead volume, language preference or case value.
Recommended approach
List the practice areas, matter types, geographic limits and disqualifying conditions your team already uses. Ask Bosseo to show how those rules would translate into separate question paths, without assuming that every Des Peres website visitor is a suitable client.
