1. Start with the geographic question, not the population number
Cottleville is a municipality in St. Charles County, Missouri. The 2020–2024 American Community Survey 5-year estimate records 5,937 residents, with a margin of error of 26. That is useful for defining the place served; it does not establish search demand, legal need, competition, leads, cases or revenue. A Legal News evaluation should therefore ask whether the proposed coverage is genuinely relevant to people in Cottleville and the firm’s broader service area, rather than treating the city estimate as a forecast.
Recommended approach
Have the consultation distinguish Cottleville, St. Charles County, Missouri and any wider metropolitan audience the firm intentionally serves. Review whether each proposed story has a clear geographic relationship, such as a Missouri law change or a legally significant event affecting the firm’s practice. Do not approve a page merely because a place name can be inserted into its title.
