Start with Concord’s actual service area
Concord is recorded as a census-designated place in St. Louis County, Missouri. The 2020–2024 American Community Survey five-year estimate records 18,368 residents, with a margin of error of 1,277. That figure describes the Concord CDP population; it does not establish legal demand, search volume, case volume, competition, staffing requirements or revenue. It also should not be used as a proxy for every household or individual your firm may serve. For Video Intake, the useful question is narrower: which website visitors do you want to help explain what they need, and which inquiries should move to a human review?
Recommended approach
Use Concord and St. Louis County as geographic context when defining the website audience and service-area questions. Do not turn the population estimate into a forecast. Review your existing inquiry records, practice-area priorities and geographic eligibility rules before deciding what the intake should ask.
