1. Start with Brentwood’s actual service geography
Your firm may serve Brentwood, other communities in St. Louis County, or a wider Missouri market. Those are different geographic scopes and should not be collapsed into one automation rule. The first operational decision is therefore to define which inquiries belong in the same intake path and which require different handling.
Recommended approach
On a consultation, list the locations your firm actually serves and separate them from the places used in marketing. Decide whether location should be captured as an intake answer, a routing condition, a reporting field, or simply a matter for staff review.
